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1st October 2016
Identify fake medicine - Health care professions tell consumers
 
Would you be able to tell a real medicine from a fake one? This important question is being posed to the public, health care professionals and policymakers by the World Health Professions Alliance (WHPA) in a video, launched on Thursday that exploits an interactive function of YouTube. Viewers are asked to choose between two products and then shown the consequence of their decision: the person either recovers or ends up in hospital. 
 
The project was led by the International Pharmaceutical Federation (FIP). "We're seeing an increase in fake medicines around the world and they're becoming harder to identify thanks to technological advances. We wanted, through this video, to confront people with a situation to which little thought is often given. We wanted to give viewers the responsibility for what happens and, in doing so, to send home the message that there is a need to think twice about the choices they make. The aim was to enable informed decisions," said Mr Luc Besançon, Chief Executive Officer of FIP.
 
"The consequences of counterfeit medicines include no cure, resistance to treatment, spread of disease, permanent injury and even death" said Dr Frances Hughes, Chief Executive Officer of the International Council of Nurses (ICN). "We need to empower the public through general health literacy and ensure there is more nursing involvement in strategies."
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Tips for healthy ageing: A World Elderly Day special 
 
New Delhi, September 30, 2016: Aging is defined as a series of progressive changes with the passing of one’s lifetime. At present, India has around 11 crore people aged above 60 years, which makes up to about 10%. On world elderly day, our focus is on this senior demographic and ways in which they can despite the healthcare challenges live their life to the fullest.
 
"Aging is a fact of life, you cannot escape it. So why not work on making old age the golden period of your life? Staying healthy and maintaining an overall wellbeing is important, be it any age and commencement of old age does not change this fact. Old age is a time of major life changes both in personal and professional sphere, how smoothly you handle these transitions is the key to staying healthy" said Padma Shri Awardee Dr KK Aggarwal -President Elect IMA & President Heart Care Foundation of India.
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