Soda Industry Trends in Low and Middle Income Countries: New CSPI Report
Tactics employed by the tobacco industry in developed nations are being transferred over to the soda industry, according to the report ‘Carbonating the World’ released by the Center for Science in the Public Interest (CSPI), in trying to replace a diminishing consumer base for sugar drinks in the USA by targeting developing countries.
Every year billions of dollars are spent annually on countries like China, India, Brazil, and Mexico to create distribution capacity, bottling plants and advertisement to increase sales. There are major links between these sugary drinks and tooth decay, diabetes, heart disease, obesity, amongst others. Only limited steps by government have been taken towards regulating this industry.
The World Heart Federation, amongst other organizations share their support through a public letter in October last year, leading the Mexican Congress to vote in the Senate and lower House for the maintenance of a 10% excise on all sugary beverages.