Beti Bachao Beti Padhao
The Beti Bachao Beti Padhao (BBBP) Programme was launched by the Hon'ble Prime Minister on 22nd January, 2015 at Panipat, Haryana to address the declining Child Sex Ratio (CSR) and related issues of dis-empowerment of women through a life cycle continuum.
The BBBP programme is a tri-ministerial, convergent initiative of Ministries of Women and Child Development, Health & Family Welfare and Human Resource Development. The key elements include a nation-wide awareness and advocacy campaign targeted at changing mindsets, strict enforcement of Pre Conception and Pre Natal Diagnostic Techniques (PC&PNDT) Act and a well-received focused community outreach through local innovative interventions in 100+61 districts.
As you would agree that the societal mindset towards daughters is deep rooted, and such a grave issue cannot be combated by Government efforts alone. All stakeholders need to join hands to address this problem by creating awareness, highlighting the negative socioeconomic consequences of sex-selective abortions and reinforcing progressive social practices.
While medical fraternity has a critical role to play in ensuring that law is abided in letter and spirit, it also has the ability to influence mindsets and counsel people to not indulge in the heinous practice of gender-biased sex selective elimination.
In this context, we request you to advocate the message of Beti Bachao, Beti Padhao by integration of this issue in your existing trainings and other programmes, inclusion of BBBP logo in doctor's prescription, displaying simple messages on "What can I do" at your clinic and hospital premises.